In todays’ online society a great website coupled with an excellent SEO strategy is instrumental in the game of lead generation. A great website is a 24/7 salesman, brand ambassador, customer service agent and often the first point of contact with a potential customer. Which makes a great website essential for most businesses.

Customers will try to find you online. If they land on an outdated, slow or broken website they will instinctively trust your business less. If they don’t find a website at all, they might question if your company actually exists. If they don’t find you while they’re searching. They’ll find your competitor instead, so by not having a website you are essentially giving your competitors free money.

The possibilities are endless when it comes to websites, just scroll through awwwards.com for 5 minutes and you’ll realise some websites are more like point and click adventure games or interactive documentaries. Which is very impressive but is it really great?

As a business owner you’re not trying to entertain users or win any coding awards. You want to convert traffic into paying customers. This is done by hitting the following criteria:

• SEO First Planning:
  Websites should be built with purpose, they are there to help potential customers make purchase decisions and convert into customers. In order to do this they need to rank. SEO is top priority
• Mobile first design:
  Around 56% of people primarily use their phone to visit websites.
• Fast load times:
  53% of users leave a website if it takes more than 3 seconds to load.
• Simple Navigation:
  A cluttered navigation looks complex and off putting.
• Effective Copywriting:
  A website should contain all necessary information about a business and their products/services but nobody wants to read a dissertation just to understand what you’re offering.
• Clean design:
  The website needs to align with your brand image and look aesthetically pleasing. Designing websites is a nuanced process. To do it effectively you must have a deep understanding of both the business and their target market.
• Intuitive Layout:
  A customer should be able to quickly get to any information they need. Without having to search for it.
• Integrate Useful Artificial Intelligence:
  Customer support bots are becoming standard practice on websites now. With the latest advances in Ai you are able to squeeze so much functionality out of them. You can have one chat bot that’s filled with a pre defined knowledge base of your business that can; collect leads information, book appointments, put users on mailing lists, provide extra information on services, provide quotes, solve customer queries, handle complaints, even take sales calls for you.

We can revitalise your website, whether it requires a complete redesign from the ground up or simply optimising the existing content to enhance performance and impact.

However if you’re happy with the design but want to rank higher on google then you should look into our SEO services. Where we will optimise all the content on your website and then take care of all off page strategies like link building and entity stacking to ensure that google trusts your brand enough to push you to their users.