Pay Per Click Advertising

Immediate, scalable results

What Is Pay Per Click Advertising

Pay per click (PPC) advertising isn’t just about throwing money at keywords and crossing your fingers. It’s about taking charge of your brand’s story and making sure it sticks with your audience, lots of businesses dip their toes into PPC without really owning their brand’s image. They leave it to chance, thinking their good product will speak for itself. But that often means missing out on the recognition they deserve.

Pay per click advertising is a long game. People are on these platforms to kill time, not necessarily to buy things. So, the goal isn’t just to make a quick sale. It’s about engaging them, giving them something to think about, and subtly linking your brand with their interests. When you’re running PPC ads, you’re not just selling a product. You’re planting a seed in people’s minds, something that’ll sprout into recognition when they need what you offer.

In PPC, branding is about making a lasting impression, about taking up space in people’s heads for months to come. Your job is to get into their heads, to leave a mark that sticks around long after they’ve scrolled past your ad. That’s the kind of skill the big companies have honed over years of trial and error.

Benefits of Pay Per Click Advertising

Instant Results

Unlike SEO which takes several months at minimum to achieve results, pay per click advertising works immediately gives you instant results and ROI. The downside however is these results aren’t free and it isn’t profitable for lower ticket items.

Scalable

If pay per click advertising is profitable for your specific industry and niche it can be a highly scalable opportunity for getting more business more leads and therefore more customers walking through your doors every single day.

More Data

Data is the lifeblood of our business model. Our goal is to test as much different approaches as possible in a logical way and then readjust our results in order to achieve the desired outcome. We use PPC ad data to improve every aspect of your business.

Do We Suggest PPC Advertising For All Businesses

While pay-per-click advertising offers benefits such as immediate results, precise targeting, and extensive reach, it may not be the ideal strategy for every business. PPC is particularly effective for businesses looking to increase visibility quickly, compete in saturated markets, or promote time-sensitive offers. However, it requires a clear understanding of budget allocation, bidding strategies, and ongoing campaign optimization to ensure a positive return on investment. For businesses with limited budgets or those whose goals are more oriented towards long-term brand building, other strategies like SEO or content marketing might be more cost-effective. We recommend a tailored approach, carefully considering your business goals, industry, and budget, to determine if PPC is the right choice for you.

Our Process for Pay-Per-Click Advertising

01

Initial Consultation

In our initial consultation, we sit down with you to understand your business goals, who your customers are, and what your competitors are up to. We use this information to create PPC campaigns that are custom-made for your business, focusing on the keywords and audiences that will bring you the best results. It’s all about putting your business in the spotlight and making sure every click counts.

image of keyword research for Apex Marketing

02

Keyword Research and Campaign Setup

In our keyword research and campaign setup phase, we want to get to know your business inside and out. We work closely with you to highlight the best keywords that’ll bring in the right customers. Then, we set up your PPC campaigns with care, making sure every detail is just right for you.

image of content plan for Apex Marketing

03

Building a Content Plan

When we’re building a content plan, we communicate with you about your brand and what makes it work. We work together, throwing around ideas that we think will connect with your audience. Then, we put together a plan that lays out exactly what content we’ll create, how we’ll do it, and where it’ll be shared. It’s all about making sure your story gets out there in a way that speaks to the people you want to reach.

image of budget optimisation for apex marketing

04

Bid Management and Budget Optimization

When it comes to bid management and budget optimisation, we take a thorough approach to ensure your PPC campaigns are optimised for maximum efficiency. We closely monitor your bids and budgets, making strategic adjustments as needed to enhance your ROI. Our focus is on delivering real results and ensuring that your advertising budget is allocated effectively to drive meaningful business outcomes.

05

Analyze, A/B Test and Support

We’re all about making sure you’re happy with every PPC ad we create. We’ll work closely with you to tailor each ad exactly to your liking, giving you full control over the creative process if you want it. And whenever you have questions or need help, we’ll be right there, ready to chat and make sure everything’s running smoothly.

Are you ready for unprecedented growth?

Start your pay per click advertising with us today and witness the transformative results first hand.

With PPC, you gain a direct advertising channel to your ideal customers.

Enjoy the benefits of heightened exposure, boosted traffic, and enhanced conversions.

Reach out to us now to convert clicks into lasting customer relationships and aspirations into realities.

Frequently Asked Questions

How do you analyse and test each campaign?

We dig deep into the data and audience insights to understand what’s working and what’s not. Then, we craft different versions of ads and test them to see which ones resonate best with your audience (A/B testing). We keep a close eye on key metrics and tweak our approach as needed to optimize performance.

How can pay per click advertising benefit my specific industry/business?

We provide targeted exposure to potential customers, searching for your products or services online. By leveraging PPC, you can increase brand visibility, drive relevant traffic to your website, and ultimately boost leads and sales within your industry.

If you want to learn more, check out this Forbes article on pay per click advertising: Article.

How do you determine the most effective keywords for my PPC campaigns?

We have a keyword research process that begins with understanding your target audience, analyzing competitor keywords, and leveraging industry-specific insights. We then refine our selection based on performance data and ongoing monitoring to ensure your PPC campaigns target the most relevant and high-converting keywords.

What kind of results can I expect from your pay per click advertising services?

While specific results may vary depending on factors such as industry competitiveness and campaign objectives, you can expect to see improvements in key metrics such as click-through rates, conversion rates, and return on investment (ROI). We strive to deliver measurable results that align with your business goals and expectations.

How do you tailor pay per click advertising campaigns to target our specific audience?

We tailor PPC campaigns to target your specific audience by leveraging advanced targeting options such as demographics, interests, behaviors, and remarketing tactics. Through audience segmentation and personalized ad messaging, we ensure that your campaigns resonate with your target audience and drive meaningful engagement.

Can you integrate pay per click advertising with our existing marketing efforts?

Yes. We can integrate PPC advertising with your existing marketing efforts to create a strategy that works.