Email Marketing

Discover How Email Marketing Can Revolutionise your Business Processes

52%

Consumers have purchased directly from an email

59%

Customers Are Prepared to pay more

50%

Prefer Email To Other Means of Communication

4 Billion

Daily Users

What Is Email Marketing?

Email marketing is a digital marketing strategy that involves sending emails to customers in order to foster brand loyalty, drive extra sales and increase the overall awareness of what a brand has to offer.

Email marketing is done in many different ways, ranging from automated email sequences that are sent out following customer interactions, Informational emails, promotional emails, customer surveys or even event invitations. Any sort of contact that a brand has with their customer over email is considered email marketing.

It is one of the most widely adopted form of digital marketing due to the fact that almost 4 billion people use email every single day for communications and over 60% of people said it’s their preferred means of interaction with a company.

Why Is Email Marketing Important?

Personalised

With effective list segmentation email marketing becomes the most personalised form of marketing. It is when you break down your list by demographic factors and interests. With an effectively segmented list you are able to send highly targeted campaigns and curate super personalised emails that resonate with the reader.

Drives Sales

52% of customers made a purchase directly from an email they received in 2023. Due it’s ability to raise awareness of promotional campaigns to market segments that are interested email can get more sales quickly and in a more efficient manner as it doesn’t waste resources sending offers to market segments that won’t be interested.

Brand Loyalty

59% of customers are prepared to pay more for goods from brands they prefer. Email marketing is the most cost effective means of interacting with customers and can be personalised to a greater degree which allows you to build a better rapport, faster than other marketing streams.

Automated Email Marketing

Unlock the full potential of your business with our cutting-edge email automation services. Imagine sending perfectly timed, personalised emails without lifting a finger, ensuring your messages hit the mark every time. Our tools handle everything from welcome emails to transactional updates and re-engagement campaigns, adapting dynamically to your customer’s behaviours and preferences. By harnessing the power of automation, you’ll not only save valuable time but also boost engagement, enhance customer satisfaction, and see a tangible increase in conversions.

Are you ready to streamline your marketing efforts with virtually no learning curve? Partner with us to tap into the power of email automation using industry-leading third-party systems tailored to your business needs. By leveraging these sophisticated tools, we ensure that your marketing not only meets but exceeds expectations, without you having to master complex software. Join the community of successful business owners who trust us to amplify their digital presence. Let’s discuss how our expert guidance can help turn your email campaigns into powerful growth engines for your business.

Newsletters

In today’s business landscape, effective communication is key to success. Email newsletters are a powerful tool in achieving this. They allow you to regularly engage with your audience, keeping them informed about your products, services, and industry insights. Our expertise lies in crafting compelling newsletters that grab attention and drive action. With our tailored approach, you can stay connected with your customers effortlessly, while we handle everything. Ready to unlock the potential of newsletters for your business? Let’s chat about how we can help you leverage this valuable resource.

Take The First Step Towards Increasing Your Revenue.

01

Strategic Consultation

We start with assessing your business model to see how email marketing would benefit your situation.

02

List Analysis

We would next want to find out what sort of list you’ve already built up or how you could go about collecting email addresses with your current touch points.

03

Content Plan

We give you a plan of topic areas and email frequency plus the plan for any sequences we think would benefit your business.

04

Begin Rolling Out Emails

After you’ve approved all of the finalised emails and sequences we’ve written for you we begin sending them out to drive more sales your way.

05

Monitor And Consistently Update

We will be analysing the results of each email so that over time we can discover what works best at inspiring your customers to buy more.

Is It Right For You?

Think of email marketing as a tool used to enhance your customer experience.

Whether it’s sharing information about upcoming events, sending feedback request emails to gain customer insights or promoting exciting new offers to increase sales, email marketing offers comprehensive solutions.

Let’s develop a strategy for your business needs.

Frequently Asked Questions

What exactly do email marketing management services entail?

Our email marketing management services handle all aspects of your email campaigns, from strategy and content creation to list management and performance tracking.

How can email marketing management services benefit my business?

These services save you time and resources while ensuring your email campaigns are expertly crafted and effectively executed, leading to increased engagement and conversions.

What types of businesses can benefit from email marketing management services?

Businesses of all sizes and industries can benefit, as email marketing is a versatile and cost-effective way to reach and engage with customers.

How do email marketing management services ensure my emails are compliant with regulations?

We stay up to date with legal requirements like GDPR and CAN-SPAM, ensuring your emails are compliant and your business avoids costly penalties.

How do you handle unsubscribe requests?

We ensure compliance with unsubscribe regulations and provide easy-to-find unsubscribe links in every email, respecting subscribers’ preferences and maintaining a positive sender reputation.

Can you help with content creation?

Yes, we offer content creation services, including writing compelling copy, designing eye-catching visuals, and selecting relevant offers and promotions for your emails.

Where did you get these statistics?

The statistics we mentioned here are from the marigold consumer trends index. Which claim to have obtained them using a test pool of 10,000+ consumers across the globe including people of all demographics. To obtain a copy click here and signup to receive a pdf.

*We are not marigold affiliates and do not receive any commission from any of their products or services.*