Search Engine Optimisation

Capturing traffic with purchase intent

0.44%

Of people make it to page 2 on google after searching something.

90%

Of people use Google over other search engines.

27%

Just click the first link after searching.

What Is Search Engine Optimisation (SEO)

SEO is all about improving your website’s presence in search engines like Google. By optimising various aspects of your site—such as content, keywords, and backlinks—you increase its chances of appearing in top search results. This is crucial because higher rankings lead to more traffic, which can translate into more leads and sales. SEO is an ongoing process that requires a deep understanding of both how search engines work and what your audience is searching for.

Why SEO Matters

SEO is the number 1 way to capture traffic with intent to buy. Which is the most valuable kind of traffic because it has a higher conversion potential. Plus if you’re not ranking for keywords related to your product or service a competitor of yours likely is. Which means that you are not only missing out on a valuable source of traffic but you are essentially giving customers that are ready to buy to your competitors by not playing the game.

The 3 Pillars of Search Engine Optimisation

On Page SEO

On Page SEO is all about improving the content on your websites page so search engines are able to understand the topic of what your website is talking about, this includes using NLP keywords, structured data, implementing correct schema as well as updating headings, keyword and keyword optimisation.

Off Page SEO

Off Page SEO is mostly about backlinks. Google works using a system called page rank in order to determine the quality of content on the internet, Basically its just a voting system where URLs are a vote. (This is most important and requires careful quality analysis)

Technical SEO

Technical SEO is all about your websites speed, structure and security. It involves things like making sure your website has an SSL certificate, fast hosting minimal bloated code and a thorough internal linking structure.

Local Search Engine Optimisation

Local SEO is about focusing your website’s content on words that people in your area are using when searching for your services or products online. This makes your business easier to find on search engines like Google, especially in the sections where local businesses are highlighted (map pack). By setting up your website this way, you increase the chances that local customers will walk through your door, give you a call, or make a purchase. Essentially, local SEO helps put your business on the map, both figuratively and literally, making it a key part of growing your presence right where it matters most.

Our Process for Search Engine Optimisation

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01

Strategic Consultation

Here is where we work on your brand goals, We figure out what you want traffic for and what is your highest ROI service which we want to try and promote. What keywords do you want to rank for,

Image of a SEO Audit from Apex Marketing

02

Search Engine Optimisation Audit (if applicable)

If you have an existing website we will monitor the health of that website. We do a manual SEO audit where we look at the quality of the content, We then do a technical audit and look at what that website is already ranking for. We also look at the backlinks of that website and look for areas of improvement. This can be technically, internal links, content or link building,

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03

Keyword and Topical Research

We use this information to find relevant keywords related to the topic of your services that we want to rank your business for and in order to create supporting content around the money keywords that you want to rank for. We then build a topical map around the topic of your main money keyword to build topical authority for your website,

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04

Build a Content Plan

Here we build a topical map. We decide on the most important pages on the website. Plan all the content. Plan where the internal links will be best in order to improve page rank and find all the relevant entities that need to be in your content in order to rank.

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05

Build/Rebuild Your Website

Whether you have an existing website or not we will work with your existing SEO value to improve existing factors of your website such as design navigability and internal linking. Or build your entire website from scratch.

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06

Improve existing content

If you have existing content we will optimise this content for semantic SEO and improve it to improve rankings.

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07

Write new Search Engine Optimized Content

We will follow the content plan and start to write new relevant content about the keywords you to want to rank for. Creating both informational and commercial content in order to improve topical authority

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08

Add internal links

We will then add internal links in a manner that is well structured and makes sense to improve navigation abilities for users and search engines.

09

Off-Page SEO

We will do relevant link building and use our tested off-page SEO strategies to improve your website page rank and increase search results by analysing your competition and reverse engineering what works for them.

Boost Your Digital Presence

We help your business rank higher in search results, drawing in more visitors and turning them into loyal customers.

No prior SEO knowledge? No problem! We do every step for you.

Don’t let competitors steal the spotlight—contact us today and let’s make your business the local favourite!

Frequently Asked Questions

How long until I should expect results?

Search engine optimisation is a long-term strategy. Most clients start to see significant improvements in their rankings and traffic within 3 to 6 months, but it can vary depending on the competitiveness of the industry, the current state of your website, and the scope of your SEO efforts. The average position 1 result is 2 years old.

Is search engine optimisation worth it?

Yes, it is by far the best investment any business can do in terms of digital marketing. The investment offers the possibility of exponential returns and once you start ranking the investment to stay there is minimal.

How do you measure the success of your search engine optimisation campaigns?

Leads generated or profit is by far the best measurement to base the success of your campaigns, we measure ranking position and traffic but if you aren’t making money, its a waste of time.

Can you guarantee top rankings on Google?

It really depends on the time frame and budget and competitiveness of the keywords you want to rank for. Most local keywords are not so difficult to rank and can be ranked in position 3 within 6-8 months from a new domain. But if you wanted to rank “Online Casino” in the UK or USA it would likely require a multi million dollar investment.

What makes your search engine optimisation approach different from other agencies?

There is 2 main differences between us. the first one is we use tested methods and run our own test sites, Most agencies, you as client are their test sites we know what works because we try it. The other main difference is our holistic approach. Most agencies are really good at one thing, design, content, backlinks, but they suck everywhere else. We believe in holistic SEO, We create you high quality, highly relevant content, we only get the highest quality links and we use standardised and tested technical SEO strategies in order to keep things understandable and easy to manage

How do you handle search engine optimisation for new websites?

It starts with topical research. Building a new website is like writing a book from scratch, you must understand the topic you want to write about before you start writing.