Search Engine Optimisation

Digital bread and butter

Why Search Engine Optimisation Matters

Search traffic is by far the best kind of traffic, it trumps all other forms of traffic. Almost every single person that views your web page is only there because they wants something that you are selling. They searched for a service online. You’re in the top results. Its the ideal situation; you end up drowning in new leads, business growth is easy, its the best possible situation for your business. Your cost of acquiring a new customer drops to zero. You don’t need to invest new money for people to find you. It not only the best converting traffic on the internet.

I will go into how we do SEO now but I really want you to understand the why we do SEO.

The 3 Pillars of Search Engine Optimisation

On Page SEO

Off Page SEO

Technical SEO

Local Search Engine Optimisation

Local SEO is about focusing your website’s content on words that people in your area might use when looking for your services or products. This makes your business easier to find on search engines like Google, especially in the sections where local businesses are highlighted (map pack). By setting up your website this way, you increase the chances that local customers will walk through your door, give you a call, or make a purchase. Essentially, local SEO helps put your business on the map, both figuratively and literally, making it a key part of growing your presence right where it matters most.

Our Search Engine Optimisation Process

Search Engine Optimisation
01

Strategic Consultation

Here is where we work on your brand goals, We figure out what you want traffic for and what is your highest ROI service which we want to try and promote. What keywords do you want to rank for,

02

Search Engine Optimisation Audit (if applicable)

If you have an existing website we will monitor the health of that website. We do a manual SEO audit where we look at the quality of the content, We then do a technical audit and look at what that website is already ranking for. We also look at the backlinks of that website and look for areas of improvement. This can be technically, internal links, content or link building,

03

Keyword and Topical Research

We use this information to find relevant keywords related to the topic of your services that we want to rank your business for and in order to create supporting content around the money keywords that you want to rank for. We then build a topical map around the topic of your main money keyword to build topical authority for your website,

04

Build a Content Plan

Here we build a topical map. We decide on the most important pages on the website. Plan all the content. Plan where the internal links will be best in order to improve page rank and find all the relevant entities that need to be in your content in order to rank.

05

Build/ Rebuild existing website

Whether you have an existing website or not we will work with your existing SEO value to improve existing factors of your website such as design navigability and internal linking. Or build your entire website from scratch.

06

Improve existing content

If you have existing content we will optimise this content for semantic SEO and improve it to improve rankings.

07

Write new SEO Optimized Content

We will follow the content plan and start to write new relevant content about the keywords you to want to rank for. Creating both informational and commercial content in order to improve topical authority

08

Add internal links

We will then add internal links in a manner that is well structured and makes sense to improve navigation abilities for users and search engines

09

Off-Page SEO

We will do relevant link building and use our tested off-page SEO strategies to improve your website page rank and increase search results by analysing your competition reverse engineering what works

Boost Your Digital Presence

Frequently Asked Questions

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